Patron Technology, provider of cost-effective customer relationship management (CRM) and e-mail marketing technology, announced the launch of its very own YouTube channel.
The company has included a number of video testimonials of executives from a number of arts institution located across the country who have been using its PatronManager CRM on its new channel. The PatronManager CRM has been developed as a best in class web-based system capable of delivering full box office functionality and is capable of incorporating a comprehensive customer relationship management (CRM) system, based on salesforce.com.
In a release, Ed Fiscella, Artistic Director of Mainstage Center for the Arts in the Greater Philadelphia area, said that, “It’s been revolutionary for us. For the first time, we’re able to have all of our contacts, our donors, our patrons, our ticketing, and our e-mail blasts, even our contracts, in one place where everyone on the staff can access them. For the first time, we’re really working efficiently.”
Danny Feldman, Managing Director of LAByrinth Theater Company in New York said that, “The ability to have an online box office built into your website really changes the way your box office functions. It changes the way you communicate with ticket buyers, it helps you convert them to donors and to regular constituents, and it opens new doors to you, and that’s really invaluable to be able to grow your audience.”
The company launched the PatronManager CRM in 2010 which was developed though a collaborative partnership with salesforce.com and Salesforce Foundation. The CRM system which is a complete cloud-based system has been designed to integrate box office services, fundraising, e-mail marketing, and staff collaboration functions, which makes it easy for business enterprise customers to centralize critical customer information which can then be accessed by the relevant departments.