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QuestBack Introduces Social Media Insight Tool

September 13, 2011

In order to help businesses achieve real business value from their social media initiatives and better understanding of their customers, QuestBack, the European company in Enterprise Feedback Management (EFM), has ramped up its social CRM offering with the launch of QuestBack Social Insight.


 Social CRM is crucial for managing customer relationships through social networking sites, such as Twitter and Facebook.

According to a press release, QuestBack Social Insight can help companies to engage their visitors within social media channels, to get real business value from their social media programs.

"Social media plays an increasing role in today's communication between brands and customers. Facebook is an amazing channel for building brand awareness and represents a way for people to directly connect with the brands and products they care about. However, organizations are yet to leverage the full potential of this meeting place, even if they have huge numbers of fans on Facebook. With QuestBack Social Insight there is finally a new way to create tangible business value from Facebook fans. The resulting insights can be used to influence future interactions, product development and brand strategy," says Ivar Kroghrud, CEO of QuestBack.

 With QuestBack Social Insight, customers are offered a new tool and professional services to better understand and segment consumer needs and preferences, engage in an interactive dialogue to test and innovate new products, and administrate events and extend marketing reach.

For Facebook users, it offers a way to provide feedback with a seamless user experience directly inside Facebook.

"With QuestBack Social Insight businesses can collect data from Facebook fans, gain a better understanding and engage with them in a better, more controllable way. We think it is really exiting to bring the social media sphere and Enterprise Feedback Management together to enable our customers to take the next step in improving the customer experience using social networks," summarizes QuestBack CEO Ivar Kroghrud.

In other company news, ContactCenterSolutions reported that QuestBack Globalpark to become one of the leading global EFM suppliers.

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Mandira Srivastava is a ContactCenterSolutions contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Tammy Wolf



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