Verticals onDemand, a vendor of Software-as-a-Service CRM products, has launched VBioPharma Primary Care Edition CRM application for life sciences organizations. Company officials say this is the first CRM application pre-validated for PDMA and the Food and Drug Administration's CFR Part 11 compliance, "saving customers up to 80 percent of their system validation costs."

The vendor sells an out-of-the-box call reporting and sampling system with IQ and OQ documentation for reducing costs and the risk of being issued a damaging consent decree from the federal government.

"The consequences of not properly validating your system can be devastating," said Patrick P. Den Boer, CEO of Q Pharma, a regulatory compliance consulting service. "At the very least, a company will be issued an FD-483, which damages a company's reputation. At the worst, a company could enter into a consent decree costing the organization millions of dollars in fines, and even shutting down the facility."

VBioPharma is described by company officials as "the industry's first SaaS (News - Alert) CRM product for primary care and the only Pharma CRM product to come pre-validated." It's built on the Force.com platform, and has functions for physician and account profiling, tracking physician and account affiliations and call scheduling and route management.

Online demonstrations of Verticals onDemand's VBioPharma Primary Care Edition are available at www.verticalsondemand.com.

Last year Verticals onDemand and MediMedia Information Technologies, a division of MediMedia USA, announced that they would integrate their products to provide pharmaceutical managed care teams with what officials from both firms are calling "the first onDemand CRM product pre-loaded with formulary data."

For the first time, officials from both firms said, managed care account managers can deploy CRM applications pre-loaded with formulary data. Formulary data will be automatically updated through Web services and the Salesforce.com (News - Alert) API.

The new Software as a Service (SaaS) CRM product, officials from both companies say, makes it "easy to load, update, and route formulary data, empowering managed care account managers with up-to-the-minute formulary details at a glance." Data updates and system assimilation occur automatically, without IT staff intervention.

According to both companies, managed care is underserved by traditional IT providers, which typically impose broad-spectrum sales systems on the very specialized area of managed care. Matt Wallach, vice president of sales and marketing for Verticals onDemand, says until now, "there was no easy way for managed care account managers to efficiently support their customers and see critical formulary data at the same time."


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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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