Contact Center Solutions Featured Article

February 05, 2008

CRM's NetSuite Used for EBS-RAD Maritime Product

By David Sims


EBS-RAD has announced that it has extended NetSuite's (News - Alert) One System Architecture with new capabilities for the maritime industry market. The company develops products such as Harbour Mastery, which provides services to the Tampa Port Authority. It has received greater interest from potential customers since becoming a partner of NetSuite's SuiteFlex Developer Program.
 
NetSuite's SuiteFlex development platform allows third-party applications to integrate transaction data—orders, invoices, Web site transactions, shipping records, time tracking, and payroll data—with their applications.
 
At the opening session of the annual NetSuite Partner Conference in San Francisco last October, NetSuite CEO Zach Nelson (News - Alert) presented i- Seaports Management as an example of a vertical for the maritime seaports and port authorities management with a virtually integrated command and control center for traffic management, security monitoring and communications coordination.
 
"Seaports and Port Authorities today are under incredible pressure to meet security requirements, improve their communications and information sharing and also protect the environment," said George Walters, President of EBS- RAD, adding that he expects i-Seaports Management would "be attractive to over 8,500 deep-water seaports and 50,000 marinas around the world."
 
SuiteFlex is a development platform that enables the creation of third-party vertical applications within NetSuite, as well as business process customization for end users.
 
In January Skyytek (News - Alert) Worldwide announced the launch of two Web sites for Athletic Marketing & Promotion. Skyytekkies say they're "among the first sites using CRM vendor NetSuite's Multi-Site feature."
 
What's that, you ask? NetSuite's Multi-Site feature lets companies integrate more than one branded site within NetSuite's on-demand ERP/CRM application. "As a result," company officials say, "the accounting, CRM, sales force automation and inventory management of multiple Web sites can be centralized in a single back-end system."
 
Athletic Marketing & Promotions sells sports merchandise to "two distinct sets of customers," AMR officials say, "St. Louis Rams football fans and St. Louis Cardinal baseball fans, and Kansas City Chiefs football fans and Kansas City Royals baseball fans." This reporter's guess is they don't hold mixed Christmas parties for their clients.
 
NetSuite's Multi-Site feature lets the company manage all of the back-office and front-office operations for multiple sites from one single back-end system, taking care of all accounting, order management, warehouse management, returns management, billing, customer support, marketing and sales force automation for different sites from one NetSuite account.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers whitepapers, case studies and other documents which are free to registered users. Today’s featured white paper is Security Considerations for an IP PBX and Contact Center, brought to you by Interactive Intelligence (News - Alert).
 
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.


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