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For Global Reach Malaysia Adopts Simpleview CRM

July 15, 2011

Malaysia Convention and Exhibition Bureau (MyCEB) has agreed to implement simpleview CRM  to compete on the international stage for meetings, expositions and events. This decision was announced by Rich Reasons, President of simpleview. This agreement paves a new way for better relationship between Malaysia and the U.S. based simpleview.


simpleview has a long and stable international client list. Recently, the company came out with a business plan to look out for more opportunities beyond North America. simpleview took advantage with the recent launch of a new International Events Unit within MyCEB to compete for international sports, cultural and lifestyle events.

Zulkefli Hj Sharif, MyCEB CEO said that “It is crucial for us to engage the latest in CRM technology to drive our communications and ever evolving business development programme. We look forward to implementing the technology to service the individual needs of meeting and event planners as well as our industry partners. This is in line with MyCEB’s aspiration to be recognized as Asia’s model bureau, providing the leading edge in terms of professionalism, best practices and business impact”

To promote simpleview throughout Malaysia, the company has implemented many marketing strategies like sponsorships and partnerships. It also participated in several international meetings, convention and exposition organizations such as the International Congress and Convention Association, IMEX and IMEX-America, Asia-Pacific Incentives and Meetings Expo (AIME) and Salão do Tourismo.

Mr.Rich Reasons, President of simpleview said that “With the collaboration of nearly 200 DMOs and convention bureaus in the US and Canada, we’ve developed the strongest convention bureau-centric CRM platform in the industry. And now that international organizations are being exposed to our systems and approach, they quickly recognize the value, impact and results we can deliver.”

simpleCRM will be implemented for MyCEB with all the standard tools and sales-specific modules such as MeetingBroker integration, FAM or familiarization trip management, modules for invoicing, and events management. It will also come with an API to integrate a new MyCEB website with their CRM database and content. In future, to maintain current and reliable information on new business opportunities, simpleview has plans to link their CRM platform with the ICCA database to help MyCEB and other convention bureaus.


Calvin Azuri is a contributing editor for ContactCenterSolutions. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves

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