Contact Center Solutions Featured Article

HardMetrics Forms Strategic Partnership with Customer Relationship Metrics

June 23, 2011

According to a recent announcement made by leading performance management and operational analytics solutions provider HardMetrics, the Customer Relationship Metrics (CRM) will now include HardMetrics Performance Manager within its business intelligence managed service offering. HardMetrics Performance Manager will work as CRM’s essential component of its end-to-end managed service offering. CRM simplifies the process of implementing business intelligence by offering it as a managed service, relieving customers’ IT departments of the burden of selecting, deploying, training, and extracting value from BI reports.


In a statement, Jim Rembach of Customer Relationship Metrics said, “Our national client base looks to us to make business intelligence real, by turning data into decisive business action. With HardMetrics powering our business intelligence managed service, we can help customers quickly leverage competitive advantages and triage underperforming operations.”

Rembach added, “HardMetrics is in the sweet spot of business intelligence, filling a void between massive enterprise solutions and the unbelievable usage of spreadsheets to report and manage business operations. Companies are losing to their competition if they are relying on spreadsheets to run their business, and we are thrilled to be partnered with this innovative company.”

 “We have long respected CRM for their ability to provide an end-to-end BI solution, relieving corporations of the burden of managing BI infrastructure,” said HardMetrics’ founder and chief executive officer, Rob Winner, in a statement. “In addition, by outsourcing BI operations to CRM, companies overcome the skilled labor shortage and avoid the risk of training employees who then shop their skills to the highest bidder. We believe that CRM’s reach and reputation in the BI arena will open even more doors for HardMetrics and provide a powerful proof point for the value of our solution.”

With its solutions, HardMetrics helps organizations of all sizes to transform call center data into actionable information that drives profitability and customer satisfaction. The company recently announced that its HardMetrics Performance Manager business intelligence solution has been optimized for use on tablet devices, including the Apple  iPad, Motorola Xoom, Samsung Galaxy and BlackBerry PlayBook, among others.


Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.



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