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GSI Appoints Tobias Hartmann as CEO of Global Operations Organization

June 01, 2011

GSI Commerce Inc., a premier provider of e-commerce and IVR solutions, has named Tobias Hartmann as chief executive officer of the company’s Global Operations organization.


The Operations organization consists of more than 3,400 employees, dedicated to three businesses: Fulfillment and Freight Services, Customer Care and Direct Response.

In his new role, Hartmann will be responsible for overseeing  three businesses that provide e-commerce operations services to companies in North America and Europe.

“GSI is well-respected across the industry for excellence in operations,” stated Tobias Hartmann, CEO of GSI Global Operations, in a press release. “Very few organizations can do what GSI does and at the same time deliver an exceptional consumer experience. I am excited to join the company and look forward to helping provide a leading shopping experience that both delights the end customer and raises the bar in the industry.”

Prior to joining GSI, Hartmann worked for D+S GmbH, a premier European customer management group offering customer service, billing solutions and end-to-end e-commerce services. Earlier, Hartmann worked with Loyalty Partner GmbH serving as a member of the Management Board.

“Getting the operational aspect of online shopping right is core to our clients’ success,” said Michael G. Rubin, co-founder and CEO of GSI.

“Our proprietary programs and ability to quickly scale up and down as our clients’ needs rapidly change throughout the year have enabled us to help them compete effectively in their respective markets. We are fortunate to have Tobias join our company. We look forward to having him take our capabilities to a new level by providing additional value for our client base and their consumers.” 

GSI offers customer capabilities for e-commerce via e-mail and phone using third-party technologies, including IVR solutions, through three call centers in the U.S. and a network of at-home agents.

In related news, GSI Commerce announced the expiration of the 40 day "go-shop" period pursuant to the terms of the previously announced merger agreement, entered into on March 27, 2011.


Deepika Mala is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.



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