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CRM's StayinFront Noted as 'Positive' by Gartner

December 28, 2007

StayinFront, a CRM vendor, has been rated "Positive" in Gartner's (News - Alert) recent report "MarketScope for Sales Force Automation in the Consumer Goods Industry, 2H07."

The criterion for inclusion is at least $5 million in consumer goods sales force automation revenue specific to five key sales processes. The sales processes are category management, customer planning and TPM, volume planning, retail execution and monitoring and settlement.

StayinFront Consumer Goods Version 10 was noted for sales force automation, marketing automation and customer service applications. StayinFront officials say the product can be configured for use with existing business structures.

Thomas R. Buckley, StayinFront's CEO, said the vendor has enjoyed a strong presence in the pharmaceutical industry, but "have strategically intensified our presence in the consumer goods market."

In early December StayinFront announced it had joined the Motorola (News - Alert) PartnerSelect Independent Software Vendor Program.

Motorola's PartnerSelect Program is designed to promote "long-term go-to-market relationships and ecosystem-partnering among independent software vendors, product and business partners, and professional service providers worldwide," according to the StayinFronters.

As part of the program, StayinFront will focus on relationship development, application software and professional services by co-validating its CRM applications with Motorola's mobile products, including the MC70 and MC50 Enterprise Digital Assistant.

StayinFront's latest version, StayinFront CRM 10, enables organizations to gain the flexibility to deploy the product across multiple platforms, including LANs, WANs, Tablet PCs, and mobile devices.

Earlier this winter StayinFront was selected by the Salvation Army to develop an integrated donor management product for its Australian eastern territory fundraising operations.

StayinFront CRM can be delivered as a hosted application or installed on a corporate network. It supports a wide variety of mobile devices, such as tablet PCs, laptops and Pocket PCs. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Ireland, India, Australia, Singapore and New Zealand.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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