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Contact Center Solutions Analysis Featured Article
December 28, 2007
CRM Loyalty WorldCard Debuts in Vietnam
By David Sims, TMCnet Contributing EditorFrom the industry journal VietNamNet Bridge comes the news that Malaysia's Genting International, an Asian entertainment group, has announced the selection of a local firm as the reseller and licensee of their customer loyalty program WorldCard in Vietnam.
"WorldCard is specialized in the business of operating and managing customer loyalty programs. WorldCard is also engaged in the business activities of providing technical platform and technical resolutions in relation to Customer Relationship Management (CRM)," said Genting International PLC executive manager Justin Tan.
Through its member company Worldcard Overseas Holdings Limited, the contract between Genting and Tai Ngan was signed in Ho Chi Minh City.
According to Genting officials, WOHL introduced the technical product which would be applied for the use of WorldCard services. Tai Ngan kicked off a business partnership with Gloria Jeans and Medicare, adopters of the WorldCard products in Vietnam.
Tan said the customers of the participating merchants who are holders of the Loyalty Cards would be granted rewards in the form of points to be accumulated and kept in the Loyalty Accounts whenever the customers frequent the participating outlets. The points accumulated could be redeemed with goods or services among the participating merchants' outlets at real-time, online and on site.
Earlier this month Palomino Limited, a wholly-owned subsidiary of the company, increased its shareholdings in The Rank Group Plc to 10 percent.
This summer Genting's Board of Directors announced that the Joint Venture Agreement entered into between Sri Nangatayap Pte. Ltd., PT Mulia Agro Investama and Borneo Palma Mulia Pte. Ltd., a company related to PTAgro, has become unconditional on 5 December 2007.
The other four Joint Venture Agreements as announced previously have yet to become unconditional, company officials say.
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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.
"WorldCard is specialized in the business of operating and managing customer loyalty programs. WorldCard is also engaged in the business activities of providing technical platform and technical resolutions in relation to Customer Relationship Management (CRM)," said Genting International PLC executive manager Justin Tan.
Through its member company Worldcard Overseas Holdings Limited, the contract between Genting and Tai Ngan was signed in Ho Chi Minh City.
According to Genting officials, WOHL introduced the technical product which would be applied for the use of WorldCard services. Tai Ngan kicked off a business partnership with Gloria Jeans and Medicare, adopters of the WorldCard products in Vietnam.
Tan said the customers of the participating merchants who are holders of the Loyalty Cards would be granted rewards in the form of points to be accumulated and kept in the Loyalty Accounts whenever the customers frequent the participating outlets. The points accumulated could be redeemed with goods or services among the participating merchants' outlets at real-time, online and on site.
Earlier this month Palomino Limited, a wholly-owned subsidiary of the company, increased its shareholdings in The Rank Group Plc to 10 percent.
This summer Genting's Board of Directors announced that the Joint Venture Agreement entered into between Sri Nangatayap Pte. Ltd., PT Mulia Agro Investama and Borneo Palma Mulia Pte. Ltd., a company related to PTAgro, has become unconditional on 5 December 2007.
The other four Joint Venture Agreements as announced previously have yet to become unconditional, company officials say.
---------
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users.Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.