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LoopFuse Rated "Promising" In Gartner's Marketscope for CRM Lead Management

March 23, 2011

LoopFuse, an Atlanta based provider of on-demand sales and marketing automation solutions has recently been tagged as "Promising" in the Gartner MarketScope for CRM Lead Management.


This is Gartner's first ever MarketScope for CRM Lead Management. The evaluation criteria included customer experience, overall company viability, and the product/service.

In a press release, LoopFuse explained that its marketing automation solutions are designed to close the loop between sales and marketing. The company claimed that by leveraging LoopFuse, which supports efficient nurturing, scoring and then assigning leads in Salesforce.com, organizations can achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com.

“Customer acquisition is a top challenge for SMB's, so the processes behind it shouldn't be. LoopFuse takes the complexity out of lead management so that sales can close more deals from better qualified leads,” said Sean Dwyer, president and CEO of LoopFuse Sean Dwyer, in a statement.

According to LoopFuse, the ranking clearly recognizes the company’s commitments toward developing a state of the art, yet cost-effective lead management solution for SMB's.

“We believe that a ‘Promising’ rating in the Gartner MarketScope for CRM Lead Management confirms our commitment to providing a sophisticated, yet cost-effective lead management solution for SMB's. We have designed LoopFuse OneView to help SMB's take the guesswork out of lead management and lead nurturing programs, empowering them to more effectively close the loop between sales and marketing,” Dwyer added.

The interested users are invited by the company to take a free test drive of the solution at www.loopfuse.com/signup.php.

Recently, LoopFuse announced that Austin, Texas-based StarView Solutions, a leading provider of business-ready Unified Communications as a Service (UCaaS) solutions, selected LoopFuse OneView for its marketing automation program. LoopFuse said that its product has been chosen because of its seamless Salesforce.com integration, full range of features and overall affordability.



Madhubanti Rudra is a contributing editor for ContactCenterSolutions. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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