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Astute Solutions to Sponsor and Co-Present Social Media for Customer Management Summit 2011

March 22, 2011

Astute Solutions announced plans to sponsor and co-present the second session of the Social Media for Customer Management Summit 2011.


The second session of the summit entitled “Expertly Manage Your Social Customer Experience” will be created and delivered by Customer Management IQ. It is an online event with sessions planned for a three week period, from April 12 to May 5, 2011. The summit will be available for free to all participants.

Kim Musgrave, Social Media Manager of McDonald’s Corporation is expected to lead the Webinar and he will be joined by Lori Angalich, Vice President of Marketing, Astute Solutions. The summit has been designed to educate attendees on how to leverage their customer management practices for providing an effective social customer experience.

According to officials the areas that will be covered include implementing best practice strategies for identifying and archiving customer complaints posted with social networks and how to efficiently segregate customer issues depending on whether they require personalized attention or not.

The discussions will include insights into different ways to execute a proactive customer service follow-up strategy that builds customer loyalty. It helps a company’s team to be abreast of developing issues and complaints which will help them deal with and monitor fallout from unresolved customer service issues so as to proactively mitigate negative branding, said Astute sources in a release.

The session will include discussions on how companies can highlight properly resolved issues and customer service success stories via the Social Media thereby preempting potential complaints and increasing customer confidence even before purchase.

Astute Solutions also announced that it will sponsor and co-present “Mission Accomplished: When Can You Deem Your Social CRM Strategy Successful?” the first session of the Social Media for Customer Management Summit 2011, as reported in ContactCenterSolutions.

According to Astute sources the Customer Management IQ’s Social Media for Customer Management Summit is most suitable for business professionals desirous of enhancing their Social CRM strategy to optimize customer experience cost effectively.

It was revealed that the faculty of industry leaders who will be presenting the sessions in the summit include social media strategists and thought leaders, customer service executives and legal experts. They are expected to provide participants a comprehensive framework on how to design a complete Social CRM strategy for their organizations.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Chris DiMarco



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