Contact Center Solutions Featured Article

Broadsystem Uses IBM Information Integration Software For Customer Data

November 30, 2007

IBM (News - Alert) announced today that Broadsystem, a UK provider of outsourced marketing communications, is using IBM Information Server software to manage their clients’ customer data.
 
Broadsystem creates, manages and delivers multichannel customer communication strategies. They develop, host and manage marketing databases and, through the intelligent analysis of marketing data, deliver and handle marketing messages through integrated multichannel communications.
 
The software will cleanse and transform a variety of information from data feeds, subscriber lists, online forms, call center data and third-party data sources for analysis and multichannel marketing programs, typically handling more than 10 million records.
IBM Information Server will provide end-to-end management of the data within Broadsystem’s subscription services to help further support subscription growth. The creation of a single, accurate view of customer information is a crucial part of creating personalized interactions, offers and communications.
 
The software conducts the real-time exchange of Web data and data feeds enabling Broadsystem to have accurate, up-to-the-minute information about each customer held on their managed databases. IBM Information Server will also be used to support a new CRM system the company is implementing at this time.
 
Broadsystem is a multichannel marketing agency, providing marketing program management, contact center, email, mobile, direct mail, analysis and database marketing services for leading brands. Data accuracy serves as the foundation of the business which relies upon IBM’s information integration platform to ensure data quality and accuracy.
 
“The intelligent use of data underpins everything we do,” said Caroline Worboys, CEO of Broadsystem. “Our use of IBM Information Server makes it possible for us to provide our clients greater insight into each and every one of their customers. The software will enable our clients to target and acquire new customers and develop more profitable relationships with them.”
 
IBM Information Server is currently available from IBM and IBM Business Partners.
 
 
 
Tracey Schelmetic is editorial director for CUSTOMER INTER@CTION Solutions. For more articles please visit Tracey Schelmetic’s columnist page.
 
 

Article comments powered by Disqus

Related Contact Center Solutions Articles

Xerox in Gartner's Leaders Quadrant for Third Straight Year on the Strength of its BPO Services

Gartner recently announced that as a result of its research and evaluation, Xerox's performance in business process outsourcing (BPO) had placed it in the Leaders Quadrant for that industry for 2014. It marks the third straight year that Xerox has received such recognition. [ Read More ]
04/15/2015

Evariant Delivers More Data Driven Solutions for the Healthcare Industry

With so much information at their disposal, service providers are offering solutions that make sense of all this data while combining different products and services to improve the overall operations of healthcare providers. The new release by Evariant looks to use big data and analytics to improve the experience of patients, physicians and employers with contact center solution for real-time engagement and mobile Physician Relationship Management app. [ Read More ]
04/13/2015

The FCC Hits AT&T With the Largest Privacy and Data Security Enforcement Action to Date

A breach that took place in AT&T call centers in Mexico, Colombia and the Philippines didn't make much news when it happened; but what brought it to light was the settlement the company made with the FCC. [ Read More ]
04/13/2015

Enghouse Interactive CRM Connecter 1.0 Certified for Integration with SAP

The big trend in customer experience management (CEM) is enabling customer care agents to have better real-time visibility of all aspects of the customer journey. In particular this means providing the valuable information that exists in customer relationship management systems and other databases where relevant information resides. [ Read More ]
04/10/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!