Contact Center Solutions Featured Article

Radish Systems to Demo ChoiceView Platform

March 01, 2011

Radish Systems LLC was picked as a winner of the Innovation Showcase at Enterprise Connect conference, where the company will be giving demonstrations of its ChoiceView platform.


Company sources explained that ChoiceView allows a ChoiceView-enabled enterprise to share visual information during a phone call with smart mobile device users, either from a rep or an interactive voice response (IVR) system.

Being a “Communications-as-a-Service” platform, ChoiceView comes with endpoint software and Software Developer’s Kits (SDK). Enterprises can license ChoiceView software for live and automated agents in their call centers besides using the SDK to enhance their mobile applications with ChoiceView.

End users can also get ChoiceView App from app stores. Radish’s ChoiceView is capable of increasing comprehension, enhancing problem solving and recall capabilities by as much as 50 percent by just hearing the information. It improves the way businesses interact with its customers, field force and other mobile stakeholders, added officials.

In a release, Dave Michels, director of the Innovation Showcase, said, “Interactive Voice Response (IVR) systems are currently a pain point for many people.”

“Radish’s ChoiceView solution recognizes that the devices we call from have more capabilities than touch-tone. ChoiceView reclaims IVR for a new Interactive Visual Response system – totally transforming the experience. ChoiceView also allows live or automated agents to interact with the mobile device caller,” Michels added.

ChoiceView has been found to optimize technical support, customer service and m-commerce industries across the board. Different types of enterprises like consumer electronics, automotive accessories, hospitality and healthcare benefit a lot from better mobile communication with their customers.

Scosche Industries unveiled its PRO App Solution for auto accessory installers at CES 2011 using Radish ChoiceView Service Platform.

Officials from Scosche Industries said that the PRO App solution using Radish Systems’ ChoiceView Communications-as-a-Service platform will provide the next “killer app” in customer relationship management and technical support.

Theresa Szczurek, Radish Systems CEO, said in a release, “We saw a niche in the marketplace that was not being served so we developed the ChoiceView technology with enterprises in mind. There is nothing more frustrating than trying to understand complex information over the telephone or through a We site.”

“We developed a solution for businesses to communicate more effectively with smart mobile users. Now, users have a visual element to their phone call; they can see and hear information simultaneously for better comprehension,” Szczurek added.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tammy Wolf



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