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UAE's retail sales to grow to $26.41 billion, says Sage

December 22, 2010

According to Sage SoftwareSage Software, demand for CRM solutions will continue to increase as a recent BMI report predicts that the UAE's retail sales is expected to grow from an estimated USD 20.44 billion (AED 75.05 billion) in 2010 to USD 26.41 billion (AED 97 billion) by 2014. A leading global supplier of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Human Resource Management (HRM) solutions to medium and large organizations, Sage SoftwareSage Software says that the competitiveness among businesses today is clearly evident from the increasing need to develop and enhance CRM based solutions. This fact makes customer service an important aspect of business operations. In order to provide to address this growing demand for customer centric solutions in the country's retail sector, Sage and Ambit Keytech, a specialized provider of Enterprise Solutions and Technology Services, have joined hands.


"Sage SoftwareSage Software values the importance of its partners and the role they play in helping you meet your customer's demands and requirements,” said Vikram Suri, Managing Director, Sage SoftwareSage Software, in a press release. “Our eight year partnership with Ambit Keytech not only reflects our commitment to develop better customer focused products and services but also brings us one step closer to our goal of providing ultimate customer satisfaction and our vision to expand our presence in the UAE and the rest of the Middle East region."

BMI’s recent industry report also suggested that UAE is expected to spend more than USD 580 million on computer software and solutions in 2010. With a huge market share of 30 percent, Sage SoftwareSage Software is aiming to reach out to local companies and promoting the strategic benefits and advantages of its line of CRM solutions such as tracking of all customer interactions and allowing customer service teams to have complete access to timely and complete customer information.

Ambit Keytech offers Sage CRM packages in key industries in the UAE like financial services, hospitality, manufacturing, logistics, automotive and real estate. Ambit also helps Sage in planning to target the retail industry with a solution that will manage the entire lifecycle of the customer and will also tap social networks to acquire customer intelligence and build connections with shoppers.

"We are very proud of the strategic partnership we have with Sage SoftwareSage Software,” says concluded Jenit Ramaiya, Director, Ambit Keytech LLC. “Through the years, Ambit Keytech and Sage have been at the forefront of developing and launching prime customer service oriented software that aims to keep businesses at the top of their game. With Sage CRM you can improve the quality of sales and service at every touch point, including in-store sales, telephone, fax, internet, mobile and social media. Moreover, you can deliver the highly personalized attention that customers demand today. As a result, you can increase sales, profit margins, and customer loyalty while controlling costs like never before. Sage's wide range of customer focused solutions leave companies with a sense of satisfaction and the advantage of growth in terms of profit and customer base."


Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.



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