Contact Center Solutions Featured Article

Kenshoo Selected by John Lewis to Optimize Paid Search Campaigns

November 30, 2010

Looking to automate and optimize its paid search campaigns, John Lewis selected Kenshoo Search. Kenshoo provides a global technology platform for search marketing and online advertising.


KENSHOO Search is a 3G solution leading the industry to a new level beyond single function tools like bid management or keyword research. With a strong infrastructure and design, KENSHOO Search provides exceptional scalability and the ability to work with millions of keywords.

John Lewis can now dynamically update items in search advertisements, including promotional copy and prices, to reflect the true inventory status with Kenshoo Search RealTime Campaigns. Also, for items that are out of stock or discontinued, Kenshoo’s platform automatically pauses ads. RealTime Campaigns has increased ROI for Kenshoo customers by as much as 400 percent by serving more relevant ads and preventing ads from appearing for unavailable items.

“We’re very pleased that John Lewis sees the value in our collaborative approach to partnership. John Lewis is not only a prestigious and well established retailer in the UK, but is also one of the most service-oriented companies in the world,” said Etai Rosen, VP of Sales for Kenshoo Europe, in a press release. “We are proud to help John Lewis to connect the supply chain and marketing departments to further increase the success and effectiveness.”

Offering ongoing support and training, and evolving the product based on customer input, market conditions, and emerging best practices, Kenshoo also has a strong track record of quickly onboarding campaigns. The John Lewis Partnership operates 32 John Lewis shops across the U.K.

In January 2010, KENSHOO partnered with NetSuite to create a combination of the world's most advanced solution for end-to-end SEM, helping merchants boost profits, optimize marketing budgets, and improve their return on investment. Advertisers looking to optimize their ROI from SEM will be drawn to the unique closed-loop campaign management enabled by the combination of NetSuite and KENSHOO Search, the companies stated.


Raju Shanbhag is a contributing editor for ContactCenterSolutions. To read more of Raju’s articles, please visit his columnist page.



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