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ARGI, iPacesetters Merge to Form Contact Center Solutions Company

November 24, 2010

ARGI and iPacesetters have merged to form a new company that will operate under the name iPacesetters.

According to company sources the audience development, lead generation and marketing technology of ARGI will be synergized with the performance-based call center services of iPacesetters.

The combination will help companies to grow their revenues by optimizing audience engagement. The availability of centralized, unified, transactional databases along with performance-based call centers will help client companies to interact with their customers via different touch points, in real time.  


iPacesetters sources revealed that its clients include publishing and cable industries. Ray Butkus, currently ARGI CEO, will assume responsibilities as CEO of iPacesetters. Frank Royal, currently president of iPacesetters will continue to serve in same position for the combined entity. Gerry DeBiasi, partner of Kidd & Company and executive chairman of iPacesetters, will also continue in the same post.

In a release, Butkus said, “I’m very pleased with this transaction and the new capabilities it brings to the industry. By using technology, comprehensive data and contact centers with sector expertise - every contact, across multiple channels - becomes an opportunity to grow revenues. Our blend of customer management technology and highly trained contact center professionals deliver successful on-going interactions.”

“The combination with ARGI will be a game-changer for our clients.  Bringing together ARGI's Acuity product, which offers a single view-of-the-customer transactional database, and the capability to act on that information in real time via Web, e-mail, phone, etc., will allow our clients to monetize each and every customer contact,” DeBiasi.

iPacesetters uses enriched information to help in the creation of new products, and in the cross selling and up selling of opportunities. iPacesetters also assures maximum revenue efficiency, besides leveraging performance-based methods to execute campaigns.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Tammy Wolf



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