Pervasive Software (News - Alert), a vendor of embeddable data management and integration software, has announced the release of Pervasive DataSynch for Use with QuickBooks and Salesforce.com (News - Alert), a product to give users “on-demand access to reliable synchronization of data between Salesforce.com’s on-demand CRM applications and QuickBooks’ on-premises software,” Pervasive officials say.

 

The product, company officials say, offers a “compelling combination of a low price point, embeddable light footprint and robust integration on demand, backed by Pervasive’s 20 years’ experience in the integration industry.” It’s designed to give customers reliable, immediate access to specific application integration solutions that meet the needs of both small businesses and departments within larger organizations that have no IT staff.

 

Pervasive DataSynch bills itself as delivering “complex, bi-directional integration at a low price, allowing customers to be up and running in less than one hour with no technology learning curve.”

 

Pervasive DataSynch for Use with QuickBooks and Salesforce automatically synchronizes customer, product and order information between Salesforce and QuickBooks, company officials explain, “eliminating the time delays and errors caused by duplicate data entry or incomplete customer, product or service status information.”

 

Last month Pervasive said that Pervasive Data Integrator was chosen by Pointserve, a supplier of Economic Resource Optimization products for customers with distributed sales and service resources.

 

“The SMB services space is a huge, untapped market for Economic Resource Optimization, but those companies require immediate payback and have no IT staff to manage applications on-site,” said Ed Powell, Pointserve CEO. “In order to succeed we must have incredibly fast, robust deployment and integration.”

 

Last week Salesforce.com announced that Cort Software, a provider of human capital management solutions, has selected the full suite of Salesforce on-demand CRM applications and the AppExchange.

 

Cort officials say they were looking for help to “improve customer service and produced immediate cost-saving benefits, allowing the company to shorten customer response time with less staff dedicated to taking service calls.”

 

Mike Grigsby, director of marketing at Cort Software, said the vendor needed “a way to share information across our sales, marketing and service organizations so everyone could easily access customer data and react to opportunities. We have centralized all of our information for our customer facing staff as well as for our finance.”